top of page

Choosing the Right Format for Your Customised elearning Solutions

Updated: Feb 29

A colourful aisle filled with 'products' labeled as different formats - JPEG, SCORM, HTML.

You've just put together a stellar eLearning initiative. The content is riveting, the visuals are captivating, and your enthusiasm is palpable. But wait – did you consider the format? In the eLearning universe, it's not just about 'what' you create, but 'how' you present it.

L&D professionals, we get it! There's an entire eLearning department store out there, with aisles filled from floor to ceiling. A place where SCORM tags are right next to JPEG labels, and PowerPoint boxes sit alongside interactive PDF packages. But in this vast selection, which one do you add to your cart? Customised elearning Solutions are the secret to ensuring your content isn't just appealing but also efficient and effective.

So, get comfy in your shopping chair, cart in hand, and let's decode these formats together. Explore the table of contents above to navigate through the detailed insights.

Why do eLearning Formats Matter?

You know that moment when you’re trying to open a document on your computer, but it just won’t cooperate? Or when you send a file to someone and they’re unable to view it because it’s in the wrong format? Now, imagine the frustration when that happens with an entire eLearning course!

A debate stage with two podiums with file format icons. Above, a banner reads: ‘The Great eLearning Format Debate.’

Formats in eLearning are not just about convenience. Here's why:

Influence on User Experience: Just like a well-tailored suit fits perfectly, the right eLearning format enhances the learner's experience. It ensures content is accessible, engaging, and seamless. An interactive PDF, for instance, offers different capabilities than a static one. When you choose the right format, you’re not just presenting information; you’re crafting a learning journey.

Integration with Learning Management Systems (LMS): Ever tried fitting a square peg in a round hole? That’s what it feels like when an eLearning module isn’t compatible with your LMS. Different formats come with varied technical specifications. Opt for a mismatch, and you could encounter a range of issues from functionality glitches to full-blown crashes. Customised elearning Solutions, tailored to the right format, can easily integrate and track learners' progress, making the L&D professional's life so much easier.

Think of eLearning formats as the backbone of your content. They support and shape the learning, ensuring it's not just effective but enjoyable.

1. eLearning Modules

Now, if you’re crafting a bespoke eLearning course (and kudos to you if you are), the format you choose isn’t just a technical detail – it’s the very vehicle that delivers your content. Pick the right vehicle, and your content doesn’t just reach learners; it resonates. Today, let's look at three of the big hitters: SCORM, AICC, and xAPI.


So, what’s the deal with SCORM?

Often dubbed the ‘Gold Standard’ of eLearning formats, SCORM stands for Shareable Content Object Reference Model. Sounds technical, right? Well, at its core, it's a set of standards and specifications for eLearning.


  1. Interoperability: Regardless of the Learning Management System (LMS) you use, if it’s SCORM-compliant, your content will play smoothly.

  2. Tracking & Reporting: Ever wondered how a learner is performing? SCORM’s got you. It tracks scores, pass/fail rates, and more.

  3. Adaptability: Customised elearning Solutions crafted with SCORM are like water—they take the shape of their container, ensuring a seamless user experience.


Before SCORM, there was AICC - Aviation Industry Computer-Based Training Committee. Originating from the aviation world, AICC set the early standards for eLearning content.

When might AICC fly higher than SCORM?

  1. Legacy Systems: Got an older LMS? AICC might just be your go-to, ensuring compatibility.

  2. External Hosting: AICC shines when you want to host course content separately from your LMS.

  3. Flexibility: While SCORM might be the newer, shinier model, AICC provides certain freedoms in data handling and storage that some Customised elearning Solutions require.

c. xAPI (Tin Can API)

Sometimes called the ‘modern SCORM’, xAPI (or Experience API) isn’t just about eLearning within an LMS. Think bigger, broader.

Why xAPI might just be your future

  1. Multiple Platforms: From mobile apps, and simulations, to virtual reality, xAPI tracks learning experiences everywhere.

  2. Detailed Tracking: Forget just scores. Think interactions, experiences, and more.

  3. Offline Learning: In a no-internet zone? No worries. xAPI tracks learning experiences offline and syncs when you’re back online.

Remember that every module, every format, has its place. It's all about aligning the right format with your unique content needs. And with insights into SCORM, AICC, and xAPI, you're well on your way to making informed choices!

2. Learning Aids & Guides

The ways in which we can deliver learning content! While comprehensive courses are the backbone of eLearning, sometimes it's the smaller, finer details that help tie everything together. And let's face it, as much as we'd like to believe our learners remember every detail, they often need that quick-reference guide or a visual to reinforce a concept. Here’s where learning aids and guides come into play.

a. Interactive PDFs

Imagine having a digital workbook that not only presents information but also engages with clickable links, embedded videos, and interactive quizzes. That’s the magic of interactive PDFs. They serve as an excellent middle-ground between static content and dynamic eLearning modules.

Their prime advantage? Compatibility. Almost every device supports PDFs, ensuring that your teams can access content with ease. Plus, with a dash of design flair, these PDFs can look sleek, professional, and utterly engaging.

A banner leading to a free download of an interactive worksheet

b. JPEGs & PNGs

Enter the world of visuals. Think about a crisp diagram explaining a process or a vibrant image illustrating a concept. JPEGs, with their ability to compress colorful images without significant quality loss, are perfect for such tasks. If you're crafting a module on, let's say, cultures celebrated in your organization, the rich, colorful photographs of global festivities will likely be best expressed in JPEG.

On the flip side, when you need transparency – say detailed diagrams, PNGs come to the rescue. They ensure clear backgrounds and sharp lines. The key here is to know your content.

If it’s a detailed infographic, PNG might be your go-to. But for those rich, colorful visuals? JPEGs are your best friends. Either way, visuals, when used appropriately, can significantly enhance the grasp of Customised elearning Solutions.


Ever come across those electronic books that adjust their layout depending on your device or screen size? That’s the EPUB format for you. Particularly beneficial for text-heavy guides or reading materials, EPUB allows learners to consume content at their own pace, adjusting font sizes, and even switching to night mode for those midnight learning sessions.

The beauty of EPUB is in its adaptability. It ensures your text isn't just readable, but also aesthetically pleasing and tailored to each user’s preferences.

When it comes to crafting effective EPUB content for your Customised elearning Solutions, think about your learner's journey – a comfortable read, interactive elements, and perhaps a touch of multimedia to keep things engaging.

3. Virtual Instructor-Led Training

In the world of virtual instructor-led training, the boundaries of the training room blur, and a new digital frontier awaits eager learners. With the onset of remote work and learning, this method has gained significant traction. It’s in this virtual space that your content can shine, or….well, not. So, how can you ensure it does the former?

a. PowerPoint

Remember those days when a PowerPoint presentation meant endless bullet points, dizzying animations, and that dreaded feeling of monotony? Let’s leave that in the past. Today, with the right strategies, PPTs can become your ultimate tool for engaging virtual training.

Firstly, ditch the overload. Less is more. A slide crammed with text loses its essence. Instead, let images and infographics do the talking. They convey complex ideas simply, ensuring better retention.

Secondly, use stories. We're hardwired to remember stories, not facts. Turn your content into a narrative, and watch the engagement levels soar.

Lastly, make it interactive. Yes, even PPTs can be interactive. Polls, quizzes, and clickable elements can transform your static slides into dynamic experiences.

An Interactive Powerpoint Deck designed for the trainer to optimise Sales Training

b. Online Whiteboards

Now, if PowerPoint is the classic movie everyone's seen, online whiteboards like Miro are the blockbuster sequels everyone's talking about. These platforms aren’t just blank canvases – they are dynamic, interactive, and collaborative spaces that can elevate virtual training sessions.

Imagine conducting a brainstorming session where participants, irrespective of their geographical locations, can simultaneously jot down their ideas, sketch diagrams, and even attach sticky notes. Sounds cool, right?

But how to get the most out of them?

  1. Plan Ahead: While spontaneity has its moments, for most training sessions, a structured approach is key. Lay down the basic structure before the session, so participants have a clear pathway to follow.

  2. Engage Actively: Use the tools at your disposal. Draw, highlight, use different colours, and incorporate multimedia. Keep your participants on their toes!

  3. Encourage Collaboration: The magic of online whiteboards shines brightest when everyone gets involved. Encourage participants to share, annotate, and collaborate.

Virtual instructor-led training, when infused with engaging PowerPoints and the dynamism of online whiteboards, can indeed offer some of the most effective and engaging Customised elearning Solutions out there. The future is virtual, and with the right tools, it's also vibrant.

A banner leading to a free download of an interactive worksheet

4. Interactive Courses

Here’s to interactive courses, where passive learning takes a backseat and engagement reigns supreme. You might be thinking of flashy animations, gamified modules, or choose-your-own-adventure storylines. All of these, while exciting, are built on the backbone of a few foundational technologies. One of these unsung heroes? HTML.


HTML, or HyperText Markup Language, might sound more techy than teach-y. Yet, it’s this very coding language that forms the crux of countless eLearning experiences.

Imagine HTML as the magic wand that turns static pages into vibrant, interactive landscapes. It's the bedrock upon which many eLearning platforms stand, allowing trainers and designers alike to weave together multimedia elements — think videos, quizzes, drag-and-drop exercises, and more.

So, what makes HTML the tool of choice for these interactive masterpieces?

  1. Versatility: From embedding multimedia elements like audio and video to creating intricate animations, HTML provides an expansive toolkit for eLearning designers. If you can dream it, HTML can probably help you build it.

  2. Compatibility: HTML-based courses run smoothly across devices. Whether your learners prefer desktops, tablets, or smartphones, HTML ensures a seamless learning experience.

  3. Customization: Got a unique idea for a course layout or a novel interactive element? With HTML, Customised elearning Solutions become less of a dream and more of a doable reality.

  4. Scalability: As your course grows, so can your HTML foundation. Whether you’re adding new modules or integrating advanced functionalities, HTML is robust enough to accommodate.

Ideal Scenarios for HTML

Scenario 1: You want a course that's accessible on various devices without hiccups. HTML ensures responsiveness and fluidity across screens.

Scenario 2: Looking to embed videos, interactive diagrams, or quizzes? HTML can smoothly integrate these elements, enriching your course content.

Scenario 3: Tailoring a course to fit your brand? Custom themes, colors, and layouts are all possible with HTML at the helm.

5. Videos

There's a reason the saying goes, ‘A picture is worth a thousand words.’ Now imagine the impact of moving pictures, strung together with captivating audio. Video has long been a dominant force in the realm of learning and training. It's the bridge between passive consumption and active engagement, especially in the digital age. The question then is not whether to use video, but rather, which format to go with? Enter MP4 and AVI.

a. MP4

MP4, short for MPEG-4 Part 14, has established itself as the go-to format for many eLearning professionals. And it's not hard to see why.

Universality: One of MP4’s main selling points is its almost universal compatibility. Whether your learners are on a PC, Mac, tablet, or smartphone, MP4 videos will play smoothly, ensuring a consistent learning experience for everyone.

Benefits of MP4 for Customised eLearning Solutions

  1. High-Quality with Low File Size: MP4 offers a balance between quality and file size, allowing for HD videos without consuming excessive storage or bandwidth.

  2. Support for Subtitles: Essential for accessibility, MP4 readily supports subtitle tracks, catering to a wider audience.

  3. Versatility: From embedding interactive elements to integrating various audio tracks, MP4 is versatile enough for diverse eLearning needs.

The format is just the beginning. An effective eLearning video is a blend of compelling content, clear visuals, and crisp audio. Keep it concise, use relatable examples, and always remember to align with your learning objectives.

b. AVI

AVI, standing for Audio Video Interleave, is one of the oldest video formats. While it might seem like a relic from the past, AVI has its niche, especially in certain eLearning scenarios.

Unlike MP4, AVI files can be quite large. This means they're often of a higher quality, making them ideal for situations where every visual detail counts. Furthermore, AVI's structure allows for minimal compression loss, ensuring that the original quality of the video remains largely intact.

When AVI Might Be Preferable

  1. Editing Purposes: The minimal compression makes AVI videos a favorite for post-production editing. Before compressing to other formats, many video creators prefer working with raw AVI files.

  2. Local Playback: If bandwidth or online streaming isn’t a concern, and you're hosting local workshops or computer-based training, AVI's superior quality can enhance the learning experience.

6. Learning Initiative Marketing

We're visual creatures. That's not a groundbreaking revelation. But consider this: in our digital era, flooded with information at every turn, merely having valuable content isn't enough. To truly stand out, you need to wrap that content in a captivating visual package. When promoting your L&D initiatives, it's those striking visuals that often determine whether your initiative gets noticed or gets lost in the shuffle.


In the quest to promote your L&D initiatives, visual content plays an indisputably crucial role. Yet, every visual isn't created equal, nor is every format suitable for all purposes. Let's dive into two of the most common formats—JPEG and PNG—and understand their best application in the context of marketing your learning initiatives.

JPEG (Joint Photographic Experts Group)

When you're dealing with vibrant photographs or imagery with rich gradients and a myriad of colors, JPEG comes into its own. It compresses beautifully, ensuring your promotional banners or e-posters remain lightweight for web use without sacrificing too much on quality. Think about those stunning course cover photos or vivid backgrounds for your online ads; JPEG is your go-to.

PNG (Portable Network Graphics)

Ever needed to overlay a logo on a varied background? Or perhaps, you've designed intricate graphics with transparent elements for your promotional slides? That's where PNG shines. With its ability to handle transparency and its knack for preserving sharp lines and texts, PNG ensures your promotional content remains crisp, professional, and versatile.

b. Mailers & Announcements

We've all received them – those drab, lackluster emails that we either ignore or send straight to the trash. In the eLearning space, there's no room for bland. Your mailers and announcements are crucial tools to pique interest and maintain engagement with your learners. They're the heralds of your new Customised elearning Solutions, after all!

An engaging mailer designed to motivate employees to complete a survey
An engaging mailer designed to motivate employees to complete a survey

Best Practices for Effective Communication

  1. Catchy Subject Lines: Think of it as the title of a gripping novel. Your subject line should entice readers to open the mail.

  2. Personalize: Address your learners by name. It's a small touch, but it can make the message feel more tailored and personal.

  3. Visual Appeal: Incorporate branding, use eye-catching visuals (remember JPEG & PNG?), and maintain a consistent theme.

  4. Concise Content: Get to the point. Highlight the main takeaways or benefits of your eLearning solution.

  5. Clear Call to Action: Whether it's to sign up for a course, attend a webinar, or just read a blog post – ensure your call to action is clear and compelling.

When executed right, a well-crafted mailer can not only inform but excite and inspire. As you roll out your Customised elearning Solutions, ensure that your communications amplify your offerings, driving engagement and, ultimately, learning outcomes.

7. Additional Delivery Formats

While you might have your go-to formats, you'd be surprised by the potential of some lesser-known ones. Let's take a brief detour and peek into some of these intriguing formats that can amplify your Customised elearning Solutions.

WebM: A video format tailored for the web, WebM can deliver high-quality visuals without compromising on load times. Ideal for those who want to provide a seamless video learning experience without buffering issues.

SVG (Scalable Vector Graphics): Ever zoomed into an image and noticed it stays crystal clear? That’s the magic of SVG. Especially crucial for intricate diagrams or when you're aiming for a responsive design in your Customised elearning Solutions.

LTI (Learning Tools Interoperability): Think of it as the unsung hero allowing various eLearning systems and tools to work together harmoniously. For institutions and organizations employing multiple platforms, LTI can be the bridge ensuring interoperability.

How do you choose the Right Format for your Customised elearning Solutions?

Now, with all the options on your plate, how do you pick the right one? A few factors can guide your choice.

  1. Compatibility: Think tech. Will your users need special plugins or software? Ensure that your chosen format will play nicely with most devices and browsers.

  2. Audience Needs: Are your learners on-the-go? Perhaps mobile-friendly formats should be top of mind. Catering to a design-savvy crowd? Prioritize high-quality visuals.

  3. Scalability: Consider the growth of your Customised elearning Solutions. Opt for formats that can accommodate increased learner numbers and content updates without a hitch.

  4. Future Updates: eLearning is never static. Your content will evolve, and so will tech standards. Choose a format that’s easy to update and won’t leave you stuck in the tech Stone Age.

The Future of eLearning Formats

As we look forward, immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) stand out. Additionally, with AI at the helm, we're transitioning to formats that adapt based on individual learner interactions. No longer confined to the pages of futuristic novels, they're shaping the next chapter of Customised elearning Solutions.

And let's not overlook the rise of bite-sized learning, crafted for today's fast-paced digital audience. Indeed, the future for eLearning formats is not just bright—it's transformative.

Your Customised elearning Solutions need a robust base to truly resonate with learners. Be it a dynamic xAPI course, a visually rich SVG, or even formats we're yet to envision, the synergy between content and format is paramount. As technology and training methodologies evolve, let this guide be your beacon, ensuring your eLearning endeavors are both impactful and future-ready.


bottom of page