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eLearning Gamification: The Key to Customer Learning and Engagement

Updated: Mar 14

Welcome to our digital kitchen! Today, we're going to whip up a storm with eLearning gamification, the trend that's adding a zesty twist to the way organizations educate, engage, and retain customers.

Setting the Stage for a Flavorful Journey

A vibrant and colorful chili pepper with the text "Spice up your eLearning with gamification"

In our first stage, we'll set the stage for this exciting journey. eLearning gamification, a blend of learning and entertainment, is the secret ingredient that's transforming online learning experiences. Just like the chili pepper in our marketing salsa, it adds that kick, that spark, that makes the audience sit up and take notice.

Moving forward, we'll don the hats of both chefs and scientists. As chefs, we'll creatively mix and match elements to create engaging content. As scientists, we'll analyze the impact of our strategies, fine-tuning them for maximum engagement. So, let's roll up our sleeves and get ready to cook up some digital magic!

Step 1: Preparing the Base - Moving Beyond Basic eLearning Gamification

A wooden cutting board with fresh ingredients laid out, ready to be transformed into a flavorful dish with the text "Laying the groundwork for an exciting eLearning gamification experience."

First things first, we need a solid foundation for our eLearning gamification recipe. While the traditional principles of gamification, such as points, badges, and leaderboards, have been widely adopted, they're now becoming commonplace. As consumers grow accustomed to these basic techniques, they expect more advanced and immersive experiences.

Organizations will focus on "human-focused" gamification, emphasizing psychological rewards and intrinsic motivations over simplistic extrinsic rewards. By tapping into the deeper desires and motivations of their audience, organizations can build stronger connections and build lasting engagement.

Moreover, the incorporation of advanced technology will enable organizations to track user behavior and preferences, allowing for dynamic adaptations to provide learners with personalized experiences. This data-driven approach will empower organizations to optimize their strategies continually.

Step 2: Mixing in the Goodness - Integration with Loyalty Programs

A diverse and delicious salad bowl with the text "Mix in the goodness of eLearning gamification with loyalty programs."

Now that we have a flavorful base, let's mix in some loyalty program goodness. Loyalty points and rewards are like the wholesome vegetables that make our dish nutritious and satisfying. In 2024, forward-thinking organisations will take gamification to the next level by integrating it more deeply with their existing loyalty and rewards programs.

Customers will have the opportunity to earn rewards not only for their purchases but also for various actions that support the brand, such as social shares, reviews, referrals, engagement with branded content, and more.

By gamifying these actions, organisations can incentivize and encourage desired consumer behaviours beyond just making purchases. This integration aims to increase program enrollment, active participation, and ultimately foster stronger brand loyalty.

Moreover, it will enhance the experience of redeeming loyalty points, turning it into a fun and engaging activity. For instance, organizations may turn point redemption into a spin-the-wheel game or a digital treasure hunt, adding an element of excitement and surprise to the process.

The blending of loyalty programs with eLearning gamification not only boosts brand loyalty but also helps gather valuable data on consumer preferences and behaviors. This data can be used to refine marketing strategies and deliver more personalized offerings. Almost 79% of consumers are more likely to continue to do business with a brand because of its loyalty program.

Step 3: Adding Flavor with Storytelling - Humanising Brands

A captivating storybook served with a side of fresh berries  with the text "Savor the flavor of storytelling."

No dish is complete without a compelling story behind it. In the realm of gamification, storytelling is the secret ingredient that humanizes brands and creates emotional connections with consumers.

Instead of serving up plain old badges and points, organizations will craft games that immerse users in creative narratives, making them the protagonists of their own stories.

In 2024, expect to see more organizations investing in progressive storytelling, where users' actions drive the story forward, unlocking new chapters, plot twists, and story arcs. Famous Brands like Red Bull have already demonstrated the power of story-driven games, focusing on extreme sports athletes and epic adventures.

This approach allows organizations to embed their values, purpose, and personality into interactive experiences, strengthening brand affinity beyond a typical transactional relationship.

By gamifying the storytelling experience, organizations can create a deeper emotional connection between the audience and the brand, resulting in long-term brand loyalty and advocacy.

Step 4: Spicing it up - Branded Games with Viral Appeal

A sizzling hot dish served with fiery spices with the text "Branded games that bring the heat."

Now it's time to add a dash of excitement with branded games. These games are like the spicy chilies that bring the heat to our dish. Rather than simply gamifying existing processes, more organizations will invest in creating their own branded games that are fun and engaging in their own right, with the brand integration being secondary and subtle.

In 2024, we'll see organizations like Chipotle's "Burrito Builder" setting the stage for this trend. Branded games have the potential to go viral quickly, thanks to their inherent shareability and the opportunity for influencer collaborations.

By creating engaging games that consumers love to play, organizations can achieve their brand awareness and user acquisition goals, attracting hard-to-reach younger demographics like Gen Z.

Branded games also provide an opportunity for brands to showcase their creativity and uniqueness, setting them apart from competitors in the digital marketing landscape.

Step 5: Adding a Pinch of Goodness - Games for Good

A plate filled with eco-friendly fruits and vegetables  with the text "Gamification for good."

Our dish wouldn't be complete without a pinch of goodness. In 2024, gamification for social impact will gain more attention, and organisations across industries will leverage it to promote sustainability, ethical consumption, diversity, inclusion, and other social good causes.

Games that simulate real-world ecosystems, supply chains, or social issues can educate and influence consumer behaviour positively. Non-profit organisations and activist groups will also utilise gamification for fundraising, volunteer recruitment, and spreading awareness.

Platforms like GamesThatGive and SideQuest are empowering the "games for good" movement, allowing organisations to make a meaningful impact through gamified experiences. Organisations that embrace this approach not only contribute to social causes but also foster a sense of purpose and authenticity, attracting socially-conscious consumers.

Step 6: Bringing it to Life - The Physical World of eLearning Gamification

A playful, interactive menu board in a physical space with the text "Gamifying the real world."

Our dish is almost ready, but we want to make it more immersive. Just as a well-plated dish adds visual appeal, organizations are expanding gamification into the physical world. Public spaces such as malls and museums are being gamified to create interactive environments and memorable experiences.

In 2024, we'll witness more creative applications of gamification in physical spaces. For example, DDB Singapore helped the Singapore Zoo boost engagement by turning the zoo into a life-sized gaming board. Visitors could check-in at different exhibits to earn points, unlock rewards, and learn about animals along the way.

Organizations will gamify physical spaces using technologies like AI, QR codes, augmented reality, mobile learning apps, and emerging tech. This approach aims to drive foot traffic, influence movement patterns, and make spaces more interactive and enjoyable for visitors.

This physical-world gamification not only enhances the customer experience but also creates memorable moments that consumers will associate with the brand, leading to increased brand recall and positive word-of-mouth.

Step 7: Savor the Flavour - The New Loyalty Currency

A dessert tray with a variety of sweet treats with the text "Indulge in universal game coins."

Ah, the sweet taste of success! As we journey through 2024, eLearning gamification will become even more pervasive, bringing forth a remarkable transformation in the realm of loyalty points and virtual currencies. Standardisation will be the key, introducing the concept of "universal game coins."

Customers will delight in earning these universal coins across multiple brands and platforms, unlocking a world of exciting possibilities. The best part? These coins can be used interchangeably for rewards and status benefits across participating loyalty programs.

Achievements and status levels attained on one platform will seamlessly translate into perks with other beloved brands. Thanks to this groundbreaking concept of loyalty interoperability, organisations can extend their reach and influence while customers enjoy a seamless and rewarding loyalty experience.

Say goodbye to the hassle of managing multiple loyalty programs and embrace the convenience and joy of universal game coins! Glue and Loop Commerce are at the forefront of pioneering this revolutionary model, making it easier for consumers to savour the rich rewards of their loyalty efforts across a diverse array of brands.

The universal game coins concept not only fosters a sense of community among consumers but also offers them a versatile loyalty experience like never before.

In this exciting era of loyalty transformation, let's raise a toast to the delightful fusion of gamification and loyalty, where the flavour of success knows no bounds.

Step 8: Master Chef Techniques - Data-Driven Design

A chef using high-tech tools in the kitchen with the text "Data-driven design."

To truly be a master chef of gamification, we need to rely more heavily on data analytics. Just as a skilled chef tastes and adjusts the seasoning throughout the cooking process, organizations will use data to optimize their design.

User testing during the development phase and closely tracking performance data after launch will be paramount. Metrics such as engagement times, completion rates, churn, and return on investment (ROI) will be monitored closely to ensure the gamified experience delivers the desired results.

AI and machine learning will play a significant role in tailoring gamified experiences to different user segments for maximum impact. By harnessing data-driven insights, organizations can continually experiment with new game mechanics and incentives, making improvements to enhance user engagement and satisfaction.

A Chinese company Alibaba is the world's largest e-commerce platform that sells more than Amazon and eBay combined. Artificial intelligence (AI) is integral in Alibaba’s daily operations and is used to predict what customers might want to buy.

This data-driven approach not only ensures the success of eLearning gamification initiatives but also provides valuable insights for overall digital marketing strategies, enabling organizations to make data-backed decisions and stay ahead of the competition.

Step 9: Serve Responsibly - Responsible eLearning Gamification

A thoughtful chef presenting a dish with care with the text "Serving up responsible eLearning gamification."

As we present our masterpiece, let's remember to serve it responsibly. Just as a responsible chef ensures their dish is made with quality ingredients, organizations need to implement gamification ethically and transparently.

In 2024, organizations must be open about when a consumer experience is gamified and use consumer data responsibly. Ethical concerns may arise regarding practices like variable reward schedules and "pay to win" models, and organizations should align their strategies with their core values to ensure a positive impact on consumers' lives.

Transparency and ethical practices in eLearning gamification not only build trust with consumers but also contribute to a positive brand image and long-term brand loyalty.

Bon appétit - Embrace the Flavorful Future of eLearning Gamification

A group of  people gathered around a table, enjoying a delicious meal together with the text "Bon appétit."

In 2024, eLearning gamification is spicing up the digital marketing landscape with its innovative and engaging approach. Moving beyond basic techniques, next-generation eLearning gamification utilizes emerging technologies to deliver personalized and interactive experiences.

Integration with loyalty programs incentivizes desired behaviors, fostering stronger brand loyalty. Compelling storytelling humanizes brands, creating emotional connections with consumers. Branded games add excitement and shareability to the marketing mix.

Moreover, eLearning gamification is becoming a force for social good, promoting sustainability and diversity. Organizations are gamifying physical spaces to create memorable interactive experiences.

The introduction of universal game coins streamlines loyalty rewards across

Platforms, benefiting both consumers and organizations. Data-driven design optimizes gamified experiences for maximum impact.

By embracing eLearning gamification, organizations can stay ahead in the dynamic digital marketing landscape, delighting customers and driving long-term success.

Our team of elearning gamification experts is here to unleash creative brilliance, crafting branded games ideas that captivate your audience and give your brand a competitive edge. Level up your success today by partnering with Thinkdom. Let's cook up a winning game plan together!

Bon appétit!


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