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Industry: Automobile
BUILDING CONSULTATIVE SALES CONVERSATIONS FOR
AUTOMOBILE INDUSTRY
97%
Product Feature Recall
5/5
Customer Satisfaction
92%
Sales
Readiness
THE CHALLENGE
KEY CONSIDERATIONS
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Stronger product
feature recall.
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Better alignment between customer needs and product recommendations.
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More consistent communication of product benefits.
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Build confidence in real customer conversations.
Head – Sales Capability
THE SOLUTION
LEARNING EXPERIENCE DESIGN PRINCIPLES
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STORY-BASED LEARNING
The learning unfolds through realistic customer–salesperson conversations, placing product knowledge within the context of actual dealership interactions.
CHUNKING
Each conversation focuses on a single product feature, making the information easier to absorb and recall.
GUIDED APPLICATION
The Feature–Advantage–Benefit (FAB) framework provides a consistent structure for connecting product knowledge with customer needs.
