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Industry: BFSI 

MAKING INSURANCE CLICK FOR GEN Z

โ€‹5/5

Learner

Satisfaction

95%

Completion Rate

91%

Readiness for

Product Training

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THE CHALLENGE

KEY CONSIDERATIONS

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Little to no familiarity with insurance concepts.โ€‹โ€‹

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Industry jargon made foundational learning difficult to grasp.

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Limited relevance for

Gen Z learners entering the workforce.

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Need for stronger learning readiness before role-specific training.

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- Assistant Manager, L&D

THE SOLUTION

LEARNING EXPERIENCE DESIGN PRINCIPLES

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STORY-BASED LEARNING

A young professional navigates everyday situations, with the narrative providing context, connection, and meaningful application.

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LEARNER-CENTERED DESIGN

Conversational language, familiar references, relatable visuals, and simple explanations making the learning easier to relate to.

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CONCEPTUAL METAPHORS

Balloons represent common misconceptions, with each balloon popping as the corresponding misconception is addressed.

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SEQUENTIAL LEARNING

Concepts were presented one at a time, with each misconception addressed before introducing the next.

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FACING A SIMILAR LEARNING CHALLENGE?

Ready to simplify complex learning?

THE RESULTS

RELATED WORK

Designing Blended Onboarding as a Game Experience

Rethinking Data Privacy Through

Concept-Driven Learning

Form
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