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Why you should outsource your eLearning content development

Updated: Mar 14

A man & woman on separate laptops surrounded by various communication elements representing 'outsourcing'

Outsourcing of e learning content development refers to the process of hiring a third-party company to create learning materials for an e learning course. Outsourcing e learning content development allows companies to access the expertise and resources of professional e content development companies and create high-quality and effective eLearning courses.

A snapshot: e learning content development in India

The e learning market in India is growing rapidly, with numerous reports and studies indicating that it is one of the fastest-growing industries in the country. This growth is driven by the increasing adoption of e learning by individuals, corporations, and institutions who recognise its effectiveness and convenience as a means of training and educating themselves or their personnel.

One of the key drivers of the e learning market in India is the availability of low-cost internet connectivity and the increasing penetration of smartphones, which have made it easier for learners to access eLearning content from anywhere and at any time. Additionally, the increasing awareness and acceptance of eLearning as a viable and effective alternative to traditional classroom-based learning is also driving the growth of the eLearning market in India.

E learning companies in India are highly creative and innovative in their approach to developing e learning content. They constantly explore new and innovative ways to engage learners and make the learning experience more interactive and effective.

eLearning content creators in India are professionals who have specialized knowledge and expertise in developing high-quality e content for various industries and sectors.

These professionals have a strong understanding of instructional design principles and use their knowledge to create interactive, engaging, and effective eLearning content. They are skilled in using various e learning software and tools such as Adobe Captivate, Articulate Storyline, and Adobe Creative Suite to create interactive elements like quizzes, exercises, and games that help learners retain and apply the information they learn.

Why should you outsource your e learning content development?

Outsourcing eLearning content development saves time, and money, improves quality and boosts efficiency.

Let’s begin by looking at the numbers

  • 50% in Cost savings

  • 70% in Time savings

  • 80% improved content quality

  • 75% increased efficiency

Do you need help with the decision of whether to develop eLearning content in-house or outsource it to an eLearning solution providers? Well, the answer is simple - outsource and outsource to India! Not convinced? Here are seven reasons why outsourcing eLearning solutions is the way to go:

  1. Access to specialized professionals: By partnering with an Indian digital learning company, you have access to a pool of highly skilled and experienced professionals who have technical knowledge and expertise in eLearning content development. These professionals have the skills and capabilities to deliver high-quality eLearning solutions that meet your specific project needs.

  2. Reduced time to market: An experienced eLearning service provider has the resources and processes in place to deliver high-quality solutions quickly and efficiently. This means you can get your eLearning content developed and deployed faster than if you were to develop it in-house.

  3. Streamlined organizational focus: Outsourcing eLearning content development allows you to focus on your core competencies and business areas while leaving the eLearning content development to experts. This will enable you to streamline your resource allocation and focus on what you do best, rather than trying to juggle multiple tasks and responsibilities.

  4. Substantial cost savings: Outsourcing eLearning content development to an Indian firm allows you to take advantage of lower labour costs and other cost-saving measures. This means you can reduce your eLearning development costs significantly without sacrificing quality.

  5. In tune with the latest trends: Indian eLearning service providers are constantly striving for innovation and are always up-to-date with the latest trends and technologies in the eLearning industry. By partnering with an Indian eLearning company, you can leverage this expertise and ensure that your eLearning content is cutting-edge and stays current.

  6. Ease of scalability: It's much easier to scale up eLearning content development efforts when you outsource to a third-party service provider rather than trying to scale up in-house. This is because the service provider has the resources and processes in place to handle increased demand, allowing you to scale up your eLearning content development efforts smoothly and efficiently.

  7. Increased reliability: Indian eLearning service providers have the systems and processes in place to deliver high-quality solutions

Still not convinced? Obstacles to outsourcing may be hindering your decision to outsource.

What are the barriers to outsourcing eLearning development and how can they be overcome?


  1. Ensuring Quality

  2. Data Security & Confidentiality

  3. Lengthy drawn-out processes

  4. Project Management

  5. Outsourcing process support

How to tackle them

  1. Choose a reputable e learning content development company - a company that has a track record of delivering high-quality eLearning content.

  2. Ensure that the e learning content development company has robust data security measures in place to protect the privacy of the company's data. Implement Non-Disclosure Agreements to maintain confidentiality

  3. Have the vendor follow agile project management and set regular milestones and deadlines

  4. Clearly define the scope and objectives of the e learning content to ensure that it meets the desired learning objectives and the expectations of the learners

  5. Educate yourself about the outsourcing process by researching different eLearning content development companies, their expertise and experience, and their processes for ensuring quality

Thinkdom presents an infographic on overcoming barriers to outsourcing eLearning content development

When is it appropriate to outsource eLearning?

There is no one-size-fits-all answer to when the right time to outsource eLearning is, as it depends on the specific needs and goals of the company. However, there are a few factors that can indicate that it may be the right time to outsource eLearning:

  1. When the company lacks the expertise and resources to develop eLearning content in-house

  2. When the demand for eLearning content is high

  3. When the company wants to save time and money

  4. When the company wants to improve the quality of eLearning content

Thinkdom's infographic presents when it's the right time for an organization to outsource eLearning content.

What tasks can be outsourced in eLearning design and development?

By outsourcing the following tasks, you can access the expertise and resources of professional eLearning design and development companies and create high-quality and effective eLearning courses.

  1. Instructional design: This involves the creation of a learning plan and the design of instructional materials that are aligned with the learning objectives and target audience.

  2. Content development: This involves the creation of educational materials, such as course modules, quizzes, videos, and interactive elements.

  3. Multimedia development: This involves the creation of multimedia elements, such as videos, animations, and audio files, to be used in the eLearning course.

  4. Learning management system (LMS) customization: This involves customizing the LMS to fit the specific needs and requirements of the eLearning course.

  5. Translation and localization: This involves translating the eLearning content and adapting it to different languages and cultures.

  6. Testing and quality assurance: This involves testing and evaluating the eLearning content to ensure that it meets the desired learning objectives and is of high quality.

  7. Technical support: This involves providing technical support to learners during the eLearning course, such as troubleshooting technical issues and answering questions.

Thinkdom's infographic shows instructional design and eLearning tasks to be outsourced for improved organizational efficiency.

In conclusion

Outsourcing e learning content development can bring benefits such as access to expertise, cost-efficiency, and the ability to scale your eLearning efforts. It is important to involve your internal team in the process to ensure that the eLearning content aligns with your business goals and meets the needs of your organization. Working with a high-quality eLearning content development company can help you create innovative and effective solutions.

However, outsourcing eLearning content development is a significant investment decision, so it is important to understand your organization's needs and goals to make the best decision for its growth. By combining the unique talents and experience of your internal team with the expertise of the eLearning content development company, you can create personalized, relevant, and high-quality eLearning courses that drive your business forward.


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