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How To Use User-Generated Content (UGC) to Elevate Corporate Training

Updated: Feb 26


 Illustrations on User Generated Content

Implementing an L&D initiative within an Organization comes with several bottlenecks, especially when the training material requires the content to address the varying degrees of diversity in employees & their skills. Which is why it makes sense to opt for a custom e-learning solution that offers a strategic advantage by allowing your company to design a course that precisely aligns with its specific requirements. 


While this tailored approach ensures that every aspect of the training is relevant and targeted, it also isn’t fully utilized until learners take active participation in not just consumption but creation of the content. 


User Generated Content (UGC) fills this gap by allowing employees to contribute to the learning material in many ways. UGC is what makes the Internet as engaging as it is. Our Snaps, Instagram posts, Tik Tok Videos, comments under YouTube videos, Q&As on Quora can all be credited for why these platforms have high retention & engagement rates. So, does it not make sense to incorporate this aspect of learning into your Company’s L&D Programs? Let’s explore how UGC can be a very effective tool in Corporate Training. 


The Power Of UGC In e-Learning


Since most of the websites we visit on a daily basis consist of User Generated Content, it is fair to say that high levels of engagement comes when participation is maximized. This interconnected exchange of ideas not only helps fuel personal growth but also fosters a culture where we’re more willing to learn from each other; in a Corporate setting, it couldn’t get better than that.


When learners actively contribute by generating content, whether it's sharing insights, creating tutorials, or participating in discussions, a dynamic environment of mutual collaboration is fostered. This engagement goes beyond mere consumption of information; it transforms learning into a shared experience.


Employees learning through UGC in training

Benefits of Integrating UGC in Custom eLearning


The buzz surrounding UGC is catching on for all the right reasons. It can have a positive impact in corporate training with custom e-learning. Let’s dive deep as to how exactly it is beneficial.


Improved learner retention and motivation


Richard Feynman, aside from being a world-renowned theoretical physicist, left us a valuable gift in the form of the Feynman Technique—a highly effective method for understanding any topic. One of the key insights derived from this technique is the power of teaching others to reinforce and retain information. Incorporating this principle into User-Generated Content (UGC) within e-learning environments proves to be transformative. When users actively contribute by sharing their insights and knowledge, they not only enhance their own understanding but also create a learning space where the act of teaching can help retain information for longer.


The process of sharing insights becomes a source of personal pride, driving learners to participate more, thus motivating the individual to keep learning and get better. This creates a positive feedback loop that can be quite contagious. 


Symbolizing how UGC can help with learner retention

Real-world insights and diverse perspectives


The variety of individuals in your company and their extraordinary wealth of real-world insights, tricks, and technical know-how is an invaluable treasure trove of knowledge. A progressive company recognizes the importance of leveraging this wealth, and custom e-learning, through the use of User-Generated Content (UGC), provides an optimal platform for systematically collecting, storing, and utilizing this information productively. This ensures that the knowledge reaches to other learners in a more structured and organized manner.


Cost-effectiveness and efficiency in content creation.


Using User-Generated Content (UGC) for creating content solves two problems – it's cost-effective and super-efficient. By tapping into the collective knowledge and creativity of the team, the Company can cut down on production costs and make the content creation process smoother. With UGC, we achieve a perfect balance – delivering top-notch content without compromising on quality, as the custom-made content is tailored to the unique needs of your company.



Up-to-date & Dynamic Content


Including UGC within your Company's e-learning content library can help keep the content fresh & up to date by encouraging regular updates from the learners. This could also be in the form of a closed online forum that learners can contribute to whenever they find new information related to the topic. These dynamic content updates will in turn keep the content fresh and timeless for future cohorts as well, addressing common questions & doubts that may occur. 


Types of User-Generated Content for Corporate Training


Here are some tried and tested methods of making the most of UGC in your custom e-learning courses. 


  1. User generated quizzes and assessment: Engage learners by allowing them to create quizzes and assessments, encouraging active participation and knowledge reinforcement.

  2. Discussion forums and peer to peer learning: Foster a collaborative learning community where learners can share insights, ask questions, and learn from each other through dynamic discussions.

  3. Video testimonials and demonstrations: Capture real-world experiences and expertise through video submissions, offering a more engaging and authentic learning experience.

  4. Collaborative projects and group activities: Encourage teamwork and creativity by incorporating collaborative projects and group activities, promoting hands-on learning and collective problem-solving. An example of this within a Tech Company would be to host friendly, yet performance based Hackathons and encourage participants to share their learnings after the event.


Employees learning through engaging elearning content

Best Practices for Encouraging User Participation


Active participation is the most important part of UGC-based e-learning. So, it's essential to understand all the effective methods to encourage more engagements among learners. Here are a few tried & tested methods to make your L&D initiative more engaging.


Make it exciting and rewarding


Making education fun is the entire success story of Duolingo. The learning modules we build within a company can use certain aspects of the app like challenges, quizzes , and battle off. Introduce a leaderboard so we can promote an environment of friendly competition that will reward the winner with badges and other incentives. Click here to learn more about how this process of gamification can be used practically.


Make the modules user-friendly & mobile-friendly


An easy to navigate interface will help in active participation by reducing barriers to entry and making it convenient for users to contribute. A good platform will help in monitoring and tracking the user’s activities diligently and smoothly.  Logging in to the platform and getting to the modules should not be one of the puzzles that need to be solved in the learning journey. Feel free to contact us to learn more about how Thinkdom provides custom e-Learning solutions. You can also learn more about how Gamification can be used to enhance customer learning and engagement.


Create a supportive and inclusive learning environment


A learner would only participate when they feel like their contribution is being valued. It's important to create a space where they feel supported and respected. By building a sense of belonging and mutual respect, learners are more likely to share their insights, engage in discussions, and actively contribute to the collective knowledge pool. Reward employees for active participation, and discourage negative feedback in the forms of mockery or insensitivity by their peers. 


Establish clear guidelines and expectations


In the early stages of a Corporate Learning program, it's really important that the L&D Managers initiate the process of setting target outcomes & expectations. Let your learners know exactly what you want from them and what a successful implementation of the program would look like. This helps in setting the course on the right track. Furthermore, establishing clear guidelines & scope can help enrich the conversations & discussions about the subject during & after the learning program.


In order to effectively use UGC for digital learning, it is critical to provide clear guidelines and expectations to learners about the purpose, format, length, and criteria of the UGC. Furthermore, offering support and resources such as tools, templates, and examples can help learners create high-quality UGC. Additionally, encouraging creativity and diversity by allowing learners to choose topics, styles, and mediums that suit their interests can be beneficial. Lastly, promoting engagement and collaboration by creating opportunities for learners to view, comment, and share each other's contributions is important for improving their UGC.


Overcoming Challenges in UGC Integration


UGC does come with its own set of limitations. It's crucial to be aware of these setbacks before going into the learning environment. Here are some common challenges we would have to overcome:


Quality control and content moderation


The learners are not seasoned trainers and won't know the best way to approach a problem or topic. A good chunk of the content created will not be up to the mark and the possibility of there being errors are higher. Chances of inaccuracies and incorrect information increase with UGC and if not kept an eye on, could be spread and can be counter-productive to the learning objectives. It's also important to actively moderate and employ strategies to  ensure that the material meets standards for accuracy, appropriateness, and educational value.


Ensuring relevance and alignment with learning objectives


As free-flowing discussions have a tendency to go off-topic, it is easy for a learning module to divert and lose context, especially when there are a significant number of participants. This distraction and misalignment can be a big challenge to overcome. To address this challenge, it is recommended to clearly communicate the educational goals and expectations to contributors. The user generated content needs to be reviewed and assessed on a regular basis, and a system of self-accountability must be created within the group of learners.


Dealing with diverse opinions and perspectives


Diverse opinions make UGC a great tool in finding the best techniques and methods through consensus, but this also poses a challenge when it leads to conflicts and biases. Having a policy around providing constructive criticisms where required & how to address them can go a long way in making the learning outcome positive & beneficial. Moderating content that violates community standards, and promoting a culture of open-mindedness, is the most effective antidote. 


Leverage UGC in Custom eLearning content

Conclusion


In this era of relentless innovation, where groundbreaking technologies and research emerge weekly, the need for our working professionals to stay informed and up-to-date has never been more pressing. It's vital for the company to understand and implement the best ways for its employees to learn effectively. Leveraging User-Generated-Content could be an excellent way to tackle this challenge while bridging the gap between traditional & modern learning methods.


Custom e-learning solutions that include UGC provide a cost-effective and effortless learning platform that can also make learning fun.


Curious about the transformative potential of user-generated content in revolutionizing your learning approach? Connect with an expert to explore how leveraging UGC can empower your learners through self-directed learning.

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